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What is CardBoard

CardBoard is a visual planning surface for product teams who think upstream of their tracker. You work on boards made of cards; you pick a map type that matches the conversation; you collaborate with your team in real time; and you sync with Azure DevOps or Jira when execution starts.

Story mapping, sitemaps, journeys, kanbans, retros, opportunity solution trees — the kinds of conversations that don’t fit in a backlog. Teams use CardBoard for the thinking part of product work. The tracker is where execution happens.

CardBoard is not a tracker. It doesn’t manage sprints, backlogs, capacity, or release pipelines. If you need those, your tracker (Jira, ADO) does them well — CardBoard sits upstream and feeds them.

It’s also not a whiteboard for everything. The map type matters; pick the type that matches your conversation, and the canvas gives you the right structure for it.

PrimitiveWhat it is
CardThe unit you write on, move, and link
BoardThe named, shareable container
Map typeThe kind of canvas (story map, sitemap, kanban…)
OutcomeA named group of cards
TrackerThe connection to ADO or Jira

Ready? Create your first map →